I'm having a huge issue. I have become a reward point slot machine addict. I even lost my husbands points as well!! He doesn't think it's to funny! LOL He has decided to change his pass word on me. It's probable the smart thing to do. He wanted the LCD TV so bad! Every time I get more points, I lose them all! I have lost thousands…which means a lot of tickets! I'm so not a gambler. But after this reward points challenge….I'm going to need help...
Carol
QX104 Country/Winipeg Listener

Loyalty + asking opinions and reporting on what they tell you via email = higher ratings. ;-> Congrats for doing such a great job on this program.
Jaye Albright
Albright & O'Malley

We've seen a 'huge' spike in the number of people participating in the mediascore music surveys since offering QX Country Club Rewards Program bonus points for completing the surveys.
We generally were averaging 400 completes per survey (lower during the summer). With the current survey, the first to offer points for completion, we've had 1080 participate in this survey so far!
Janet Trecarten
PD/QX104 Country/Winipeg

I am amazed at the things that my husband & I do because of your frequent rocker program. We went to see the Marley boys last Friday, then Saturday we went to Lipscomb Mitsubishi to get a keyword from Brian & ended up buying a brand new 2005 Galant! We needed a new car, but the only reason we went in was to get the keyword. Their salesmen were really on the ball & took advantage of the people coming in. I thank you for all that you do for us. We have a lot of fun & really like all the people that work for Q102.1. Thank you for making our lives more exciting.
Cathy
KQRA Frequent Rocker Player

The more I see Radio's audience fragment into " Options," the more I see the major option choice as on line. If we understand the value of radio CUME and sample, what is to be said for Internet CUME and sample? I hope broadcasters realize how your service relates to Audience and Revenue in that order, as opposed to the traditional model of Audience, Arbitron and Revenue in that order. In Short, the entire internet culture through REWARDS may produce for a 4th rated station, the revenue equal to a number one ranked station. Sure you always have to have a great product but the ratings industry is very flawed. Now, cost per point becomes cost per reward.
Jeff Ogden
VP/GM/Waitt Radio

Our Clients...success story after success story.
They want more!
And, clients who are not on the program are wondering why.
Our listeners are coming out of the woodwork. They are everywhere and this program has made it so easy to develop a relationship with them. Being on a first name basis with tons of our listeners puts us above and beyond the competition. They know they are important to us! INCREDIBLE!

I'd like to share some exciting things that have been happening at KQRA.

We had a sold out crowd at our concert Saturday night. 800+ people. Before doors opened you saw around 600+ in line waiting to get in. I printed out 300+ slips with the keyword on it and we began to hand them out. When we did everyone wanted one. We heard "I'm a Frequent rocker", "I NEED a keyword!" and all the slips were gone in less than a minute. The rest of the night we had listener after listener asking "what's the keyword". The competition just stood there and watched us. It was GREAT!

Saturday KQRA had a remote at Sprint from 1-3pm and a remote at Hawaiian Sun Tanning from 4-7. Sprint remote went well with 50+ people but here's the cool part......
Hawaiian Sun put up this offer while we were there. $1.02 to sign up for their Tan Club where they draft $19.95 a month out of your bank account for unlimited monthly tanning. Normally the sign up fee is $75.00 but for Frequent Rocker's it was $1.02. After the Sprint Remote all the girls that work at Sprint came to Hawaiian Sun and signed up! We had 15+ Frequent Rockers sign up for the Tan Club. Hawaiian Sun said they usually get 1 or 2 a day. SUCCESS! And They we SO happy!
It was Exciting. Hawaiian Sun also did a "Points with Purchase" promotion with us and had 107 people make a purchase!

Just a few exciting things that happened this weekend at KQRA in Springfield, MO.
Kristen Thomas
PD/KQRA

More confirmation that this is the way to go. We had a steady stream of auction winners in the station today. (We had 48 winners on Thursday.) They were excited about the program and appreciative of winning their prizes. They knew exactly what they had won, and the Dunkin Donuts prize pack winner was as happy as the digital camera winner. And everyone wanted to rush back to their cars so they wouldn't miss hearing another Keyword! Is this a great country or what?.
Mike Reath
VP/GM/Delmarva Broadcasting

The program looks like a big time success for you... I am thrilled. You deserve a whole lot of credit for doing positive for the radio industry.
Paul Robinson
CEO/Maverick Media

Here's an overview of our in-building program for Loyal Ears. It was a huge success with the majority of our staff playing along every day. Whether it was travelling to a business, answering trivia, searching the building or listening to the station, there were 3 people who got every possible keyword answer.
If our audience gets into this program the way our staff did, Arbitron is going to in big trouble. I hope that happens. Starting the true program on Monday, so wish us the success we expect to have.
Steve Johnson
WICO-Salisbury/ Delmarva Broadcasting Co.

Hello Jimmy,
Been meaning to touch base with you, forgive me for not doing so sooner. I've been going through some tough health issues...which leads me to this. The Rewards game is TOO MUCH FUN. (which is what I needed right now!!)I have to admit, I for one, was a skeptic, but this is addicting. Our job now, is to make sure we make this sound BIGGER THAN LIFE, peak their interset to the point where the listener can't get enough!
Thanks for the opportunity,
Regards,
EJ Foxx

“Who needs station ratings anymore? With this program we are able to go back to our advertising customers 24 hours after their event is over and tell them the number of people who came in to their business, their gender, their age, and their income! Our company is about getting measurable results for those advertising customers, and this is exactly the type of tool that can help us achieve that goal! If you’re sales department does not have a tool like this, buy it. Customers are amazed we have something like this at our fingertips, which has helped us make our investment back tenfold.”
Dave Doetsch
Director of Sales
Mid-West Family Broadcasting
WMAY/WNNS/WQLZ/WYVR

To Everyone @ GRD,
You guys are the best, whoever thought of this game is just the smartest person. This game helps get me through the day it gives me something to do on my way to and from school (GRCC). By the way could you guys come and visit my campus. That would ROCK. Talk to you later.
Listener

I know one thing for sure and that is I will probably have to take a VALIUM because it feels like my heart is just going to pound right out of my chest when I bid on anything. It is so exciting and fun.

I have 2 friends that are playing, too. And it is even more fun going to the remotes, listening for words and bidding at the auctions with them.

Thank you and everyone for me, at WLHT for all the work they do on the Reward Word Program!!
Listener

From the outset, working with Loyal Ears has been a rewarding experience. Their enthusiasm, and open minded attitude has ensured that the merging of their considerable experience in the US with the differences of the UK has been extremely effective. Whilst we are still at an early stage in building a listener loyalty program for our Group, the early indications are that it is bearing fruit. I firmly believe that LoyalEars are the best partners to deliver value from loyalty on air and on line.
Paul Davies/Operations Director/Capital Radio/PLc.

I just received an email from a friend telling me about this radio rewards program your station has. I think it is a fantastic idea!! I have not listened to your radio station in the past but I will definitely do it now. I would like to know how long this program has been up and running and I would like to know when it might end? Thanks.
Sophia
Listener

Thanks for answering so quickly. May I ask (out of curiosity) what the total number of words were available? Because I just hate it when I miss words! This game is addictingly FUN!!
Thanks Again! :)
Listener

Loyal Ears has helped us turn radio contesting on it's ears. This program is the first I have ever seen that marries radio successfully with the Internet to increase listening and revenue. The prize pigs are gone and have been replaced with loyal listeners that increase results for our clients and more listeners for our stations. We have pronounced the registration box dead!
Glen Gardner/VP/GM/Midwest Family Broadcasting

I signed up for the Email-Club today with my work computer at the above email address. I was wondering if I could also get the information from the email club to be sent to my home computer? I was wondering this because I don't want to miss any key bonus words this weekend while I'm at home and visiting you at the EXPO!
:)
Thanks,
Jeanice Breimayer
Listener

Bringing any concept into a new market needs a certain set of skills, and never more so than from the US to the UK. Loyal Ears paid particular attention to leveraging the benefits of our cultural differences, rather than letting them be a barrier. It's been a pleasure to work with them.
Howard Bradley, Regional Manager/Capital Radio UK.

We have been proud to blaze the trail for Hispanic targeted listener
loyalty programs. We selected LoyalEars because of their vast experience and professionalism. Winners all the way around!
David Haymore, VP/General Manager/Entravision

I know one thing for sure and that is I will probably have to take a VALIUM that day because it feels like my heart is just going to pound right out of my chest when I bid on anything. It is so exciting and fun.
I love this game. You guys are the best.
Your loyal fan,
Donna Fase
Listener

After looking at a variety of ways to adjust listener's habits, Loyal Ears leapt ahead of the pack with ideas that benefited programming, sales and our listeners. Even after the initial phase of loyalty programming, the ideas and discussion continue. A concept from which all of my vendors can learn.
Cal Hall, Vice President/General Manager/Regent Communications

It's not often that you can measure the results of your marketing dollars, but since our affiliation with Loyal Ears, we have seen a direct increase in ratings for FLY 92! Their help with planning, executing, and nurturing our FREQUENT FLYER program has been stellar.
Mike Morgan/VP/Programming/Pamal Broadcasting

Loyal Ears can be the best thing that's happened to the integration of radio and internet yet. It gets you ratings and can make you money. What a concept!
Al Vicente/JP Morgan Partners/Archway Broadcasting